Comparing Universal Analytics & GA4 for Link Campaigns
A deep comparison of Universal Analytics and GA4 for link campaigns, tracking accuracy, attribution models, and real-world pitfalls.
Google Analytics & GA4
These guides cover configuring GA4 for link campaigns, building events and reports, and handling migration from Universal Analytics.
What You’ll Learn Here
- How to configure GA4 specifically for short link tracking
- How GA4 differs from Universal Analytics in real workflows
- How to build meaningful events, conversions and reports
- How to interpret analytics data without over-trusting dashboards
What This Category Is Not
These guides are not official Google documentation or feature announcements. The focus is practical implementation, migration lessons, and real-world analytics setups that work outside ideal demo environments.
Guides in This Category
Setting Up GA4 for Short Link Campaigns
Learn how to configure GA4 for short link campaigns, preserve attribution, track conversions accurately, and avoid common analytics mistakes.
These guides are written from hands-on implementation experience. When metrics contradict expectations or setups fail, those cases are documented as well.
Analytics Approach
Analytics should serve decisions, not the other way around. This category shares cases where dashboards created false confidence and how revisiting assumptions improved outcomes. Read more about the approach.