Improving Email Click‑To‑Conversion Rates
Learn how to turn email clicks into real conversions by fixing tracking gaps, redirects, and landing page friction in short-link driven campaigns.
Conversion Optimisation
Turn clicks into outcomes. These guides combine analytics with behavioral insights to help you test, measure, and improve your funnel.
What You’ll Learn Here
- How to design conversion experiments that produce reliable results
- Which optimisation tactics work in practice — and which often fail
- How behavioural principles influence clicks and decisions
- How to balance conversion gains with user trust and experience
What This Category Is Not
These articles are not growth hacks or dark-pattern playbooks. The focus is ethical optimization methods that respect users and deliver sustainable improvements rather than short-term spikes.
Guides in This Category
A/B Testing Landing Pages Linked from Short URLs
Learn how to run reliable A/B tests on landing pages reached via short URLs, without breaking attribution, redirects, or analytics accuracy.
Each guide is based on real tests and observed user behavior. When results are inconclusive or counterintuitive, that is documented openly.
Why Focus on Conversion
Clicks are only the beginning. These guides share experiments where optimization succeeded and where it backfired. The goal is to improve conversions without eroding trust or clarity. Read more about the values.