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VvdIm organises guides into clear themes so you can find the right depth quickly. Each category focuses on practical decisions, pitfalls, and real implementation details.

New to VvdIm topics? Start with Short URL Foundations, then explore analytics, attribution and optimisation as your needs grow.

Short URL Foundations

Learn how URL shortening works, best practices for custom domains and pitfalls to avoid.

Link Tracking Essentials

Understand tracking parameters, redirect behaviour and how to capture meaningful data.

Google Analytics & GA4

Set up GA4 for link campaigns, compare to Universal Analytics and decode the reports.

Attribution & Measurement

Connect clicks to conversions using first‑hand examples of single‑ and multi‑touch models.

Conversion Optimisation

Learn data‑driven techniques to improve your campaign outcomes and ROI.