Building an Attribution Pipeline Using First‑Party Data
Learn how to build a reliable attribution pipeline using first-party data, short links, and redirects to replace broken third-party tracking models.
Attribution & Measurement
Go beyond click counts to understand what drives conversions. These guides cover single- and multi-touch models with practical examples across the funnel.
What You’ll Learn Here
- How different attribution models assign credit across touchpoints
- Where attribution breaks down in real-world tracking setups
- How to combine quantitative data with qualitative signals
- Common mistakes teams make when interpreting conversion data
What This Category Is Not
These articles are not academic theory or vendor-driven sales content. The focus is practical measurement lessons learned from running real campaigns, including cases where attribution failed or misled decision-makers.
Guides in This Category
Introduction to Multi‑Touch Attribution Models
Learn how multi-touch attribution models work, why single-touch fails, and how modern analytics assigns credit across real user journeys.
These guides are written for practitioners who need to explain results, defend budgets, and make decisions under uncertainty. New articles are added as experiments are completed.
Measurement Principles
Measurement is not an end in itself. Attribution dashboards can look convincing while leading to the wrong decisions. This category shares those moments and how combining data with context helped course-correct. Read the story.