How Short URLs Are Used for Tracking
An overview of how short links are commonly used to measure clicks, traffic sources, and conversions.
Latest Guides
Understanding Link Redirect Types
Learn the differences between redirect methods and how they affect analytics and tracking accuracy.
Tracking Campaign Performance Without a Website
A conceptual guide to measuring marketing performance using tracking links alone.
Getting Started with GA4 for Link Campaigns
Learn how to use Google Analytics 4 to measure link-driven traffic, organize campaigns with UTMs, and interpret acquisition reports effectively.
Using Meta Pixel with Short Links for Conversion Tracking
An introduction to using Meta Pixel with short links to track conversions, understand attribution, and optimize ad performance across Meta platforms.